Small Business Marketing Tips - Part 2

In this episode, we cover part 2 of our discussion on the best 20 steps you can take to market your small business.

Book recommendations related to this episode:

1. Building A Story Brand - Donald Miller
2. Marketing Made Simple - Donald Miller and Dr. J.J. Peterson
3. Start With Why - Simon Sinek

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Practical Steps

1. Business name (getting this right is important!)
2. Logo (Canva.com, Fiver, 99 Designs)
3. StoryBrand framework (brand script)
4. Sales letter (marketing copy)
5. Domain Name
6. Professional Email Address
7. Business Cards
8. Email marketing account
9. Website
10. Lead generator
11. Landing page
12. SEO
13. Google Analytics
14. Google Business Profile (on Google Maps)
15. Social media profiles/accounts
16. Social media content calendar
17. Online reviews/testimonials
18. Online ads
19. Gorilla Marketing
20. Networking/word of mouth